How to set the price of your products and services? – 04.09.2026 r.

How to Set the Price of Your Products and Services?

Many freelancers and small business owners set their prices by looking at what competitors charge, guessing what feels “fair”, or simply calculating their costs and adding a small margin. But pricing is not just about covering your expenses – it determines how profitable your business can be and who your customers will be.

This training will show you how to approach pricing strategically: how to calculate the minimum price you can afford to charge, understand what your customers are actually willing to pay, compare different pricing models, and avoid the most common pricing mistakes. You’ll work with practical examples and leave with a clearer method for setting prices for your own products or services.

Why attend?

• You’ll learn how to calculate a profitable price based on your costs, time, taxes and business goals
• You’ll discover how to set prices based on customer value, not just your costs or competitors
• You’ll compare different pricing models – hourly rates, fixed prices, packages, subscriptions and value-based pricing
• You’ll learn how to raise your prices without simply losing customers
• You’ll identify common pricing mistakes and learn how to test and adjust your prices in practice
• You’ll leave with a practical pricing framework you can use to set or review your own prices immediately